Friday, 14 January 2011

Evaluation 4

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

The way i started to think about how to piece together clips started with the idea from a video that i watched called luv deluxe - cinnamon chasers . The video flows from start to finish with simple editing with the cuts done mostly through visuals. What i mean is that the images on the screen come across, over and onto the camera, blackening the screen which then goes onto the next scene. I really liked that idea so in the filming process i tried to get things to cover the lens to do with the story. I found this very difficult but got some great shots to work with. We began our editing process on the apple mac's, using the software called iMovie. To get the transitions i wanted with the screen blackening i used the simple effect called fade to black. This then led onto the next scene which i really liked the look of. We then had to start putting the transitions into the beats of the song. We were fortunate to have a song with such prominent beats in the music. At each of these beats we cut to the next shot and kept the visuals linked to what you can hear. Then next step was the start of matching goodwins' theory of visuals to lyrics. We had shots of kissing and feet of which were in the lyrics. The start of the song speaks of waking up next to you and that's what happens in the visuals. Then there is the part in the lyrics where it says and when i kiss you and in the visuals we cropped the clip needed to fit perfectly in time with the lyrics. The ways in which we cropped was by simply cutting the clips into the times we needed. We had had our debates previous about the colourisation and had found that most agreed with our choice to keep the camera default. Which from our final feedback seemed to have been the best idea.

Our next task was to create two ancillary tasks to support our video, a website and a Digipak. I began by creating the website through the programmes Adobe photoshop and dreamweaver. Photoshop is a image editing piece of software that i used to create the images i used in the creation process of my website. I started with using images from the Internet to get my draft created and the idea then was to go on and take some studio images in the black and white theme we had thoughts of going with. When the black and white idea was changed we stopped and started to recreate the website on an online website creator called. This meant also we could work from home, school or anywhere we wanted which made things easier as we didn't have the software readily available at home. The online website creator was a very easy site to work with as it had the different templates and layouts on the site available. We then started to collect images from our video and take any images that were firstly relevant and secondly kept to our star image motif. I used MS paint to do most of the editing from home to do some simple text overlays and cropping. At the end we used the iMovie tools to speed up and reverse the whole of our music video this image shows how we did this. We also overlayed the sound of the alram of which gained from a recording already on the mac.

The camera we used was a canon BP-808 which is a very standard camera not capable of a great visual experience. But we worked with it as well as we could and found some great shots whilst we were out filming. We found inventive places to place the camera like on the floor, strapping it to the actors leg and arm to get some different shots. We played with were we could place the camera and started to stray away from the angles and shots we had planned to use. The shot where you can see the actress' face up close as she puts the coin in is on top of the machine itself just laying on top. We really didn't every shot to be handheld or fixed on one position on a tripod so we started to vary the angles but trying to keep loads of shots of feet to keep our star image motif.

i started my work on this website, a site to create a blog on. I used it as an online diary for all my work registering every plan we made for our music video. i recorded all the debates on what song to use and what colour to use in our video and much more. I have recorded my journey to my final product and the problems i faced on the way.

There were a few pieces of software i used within my blog. Youtube was the first piece to hold our videos for our final product. From this we could show people our video anywhere and get our feedback. We obtained the HTML coding to post on our blogs to show our videos. Another piece of software i used was Flickr. An online site where you can put your own images and put them into storage online, put them into slide shows and post them onto blogs and to share with other Flickr users. The basic pieces of software i used were MS word so i could work from home if my Internet failed and get the written part done. Also MS presentation to make the presentation for evaluation 3. Then the site called slideshare.com to post onto my blog.

I also used my phone to record our film pitch. The film pitch was to pitch our ideas to our audience and gain feedback. i used my phone to record this and then post it onto youtube straight from my phone.

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