Shooting schedule

We had to create a shooting schedule and plan out when we can film on what days and when we could work. Here is the image of the shooting schedule:

Digipak - different types

I have had a look into the different types of a digipak and found three main digipak styles that most artists use. These are some examples of different types of a digipak:

Here is the most commonly used case that displays two parts of which one folds over the other with the CD in between the two sides. I think this is the best idea to use as its simple and easy to work with. We would have to create the inner and outer design, plus the design on the CD face itself.

This is another example of a digipak that folds out into three parts. This takes away the inner booklet that most have and have whats printed on the booklet, printed on the inside of the case. This we could do alot more with but it would get confusing on what parts we're doing and what part goes where.

This is the final digipak that i could find when researching. It has a sleeve with the CD case and folds up to slot into the sleeve. This could be a great idea as the case looks more professional and modern.

Our decision was to go with the first simple case design with a simple two side case. Like this that has the front, back and inside. The ideas we have come up with was to use screen shots from our video of key points of the video that really display something meaningful or significant.

Digipak - CD cover ideas

I got this image off the internet and i really like the idea of matching lyrics to visuals. There are the lyrics 'lips taste how strawberries do' and i could easilly create an image like this on the programme Adobe Photoshop. This image does remind me of the the Red Hot Chilli Peppers album cover

I really like this album cover by the band and i could use his idea to create my digi pack. However within the story we made the link more to the lipgloss making the lips taste like strawberries. So maybe the idea of having a still image from the video would be better. We have been struggling for our image motif and we have reached our target. There are plenty of references of feet in the lyrics and plenty of visual references to feet so we can have the image of the feet of the couple.

Digipak - CD covers - ancillary

We have create a CD cover as part of our ancillary task. So i have looked into other artists CD covers to gain some ideas for my own:

 This example shows an animated approach, creating theyre own image instead of using a still image from the video, image of the band/artist or a relevant image to do with the lyrics/album name. They have the idea of the 'iron sea' and have carried the name through to the image as you can see. I like the idea of creating an image, for example we could have an animated strawberry with a cup of tea.

This is the album cover of Ed Sheerans actual album. He has drawn the image with felt tips and created this colourfull image that keeps the young theme with all those bright colours. The album is called loose change and he's dawn around coins to write letters on for his alubum name. I really like the idea of drawing our own to keep the target audience but i prefer the idea of a cute still image from the actual video.

The script have used the idea of an image of the band/artist as the album cover. This isnt matching lyrics to visuals at all just to look good. i like this idea but we would have to get our own image of Ed Sheeran which will prove extremely difficult.

This image from Katy Perry is a still image from the music video they created and i like the idea of using a still image but again not of a person. I like the idea of using an image of a significant object or moment within the video.

Location, props and actors

As seen in our location shots we are going for the cute boy and girl date locations, for example in an arcade. We wanted to show them as if they're on a date, having fun and doing things that age would do together on a date. The location was very important as we need to build a visual relationship between the boy and girl but also between the viewer and the video, so they can relate to the video. Props aren't really used in out video, there's the important link to strawberries so we got the strawberry lip gloss. That link was important to linking lyrics to visuals. The actors were obviously the most important as that's what the visuals centre around. They needed to be young(late teens) so that the audience we're aiming for can relate and feel in they're shoes during the video.

Target audience

The age group we are aiming at are the teens and early 20's. it has the upbeat style of music that doesnt bore. It already fits into what the teens listen to linking to a similar artist called jose gonzalez, who was hugely successful in the teens world. How we aim to direct the music video starts clearly with the age of the actors. The boy and girl are both late teens and wearing clothes that are in fashion with that age group. the things that they do within the story show the age they are, for example going to the arcade and bowling. They also do childish things like walking along walls, running towards parks and kicking eachothers bums. the artists himself is only 19 and you can tell it by his soft voice. The gender of the audience we aim foris female, as the song is soft and the voice quite high. The lyrics themselves are cute and about love which most young boys wouldnt be interested in. As you can see from this image Ed Sheeran himself is selling his own clotes line and you can see its meant for the age group we aim for as its the style of clothes you would expect to see teens wearing.

Task 1 - Web design

Part of our course work is to create a homepage for the artists website. We have to design it so that it fits into the artists style well, and keep the star image motif solid. Most artists now have their own websites that display their music, clothing, news and information on the artists. The homepage has to show navigation but with no actual links to other pages. However i could possibly link to the artists actual webpage and include links to the music video. A successful website has to have a balance, with not too much happening on the page. Examples of this are too many links, buttons, pockets of information and multiple colour schemes. it confuses the user and puts them off using the website as they cant find what they want. This image on the left is the splash screen, the opening screen that carries on the image from the album. There is only one link and that is through the image which then takes you to the image on the left. The site that is linked to this page is very basic and looks like something made on paint. i was disappointed by the lack of design in the site. However it does have everything that is needed to make good website, like the home button, information on the artist and more. Plus because its so simple it is very easy to navigate.

Location shots

This slideshow shows our loactions for where we are going to be filming. Some i aquired from google maps as i did not want to go all the way to stevenage just to take a photo!

Our difficult decision

We struggled to decide between a selection of songs so I made a list of advantages and disadvantages of using each of the songs :

The script - For the first time:

Advantages - Good points for this song are the fact it has a quick beat so it will fit in with a fast cut monatage well. Unlike many of the unsigned artists we found they have that little bit extra talent, experience and it does show. The quality of the music and how it sounds has that proffesional finish that many unsigned artists lack. They are a well known band so the viewers will find themselves not thrown into a new sound that they may not like.

Disadvantages - Unfortunately the song is too mainstream, similar to other bands and may distract the viewer from the visualls. The band have already generated a video for the first time song which is very similar to our ideas.

Alex Day - the world is mine

Advantages - the song is unique and gives gives us that new sound that we searched for. It has a good beat to use with fast cut montage with. The song will not take over the visualls with a mellow, soft sound.

Disadvantages - We find the vocals lack quality with them sounding a bit sharp on the ear. He lacks experience too and we're not sure his song is going to go well with our story, as the lyrics don't have huge meaning behind them.

Ed Sheeran - Little bird

Advantages - It has that new sound we're looking for with the vocals sounding like an experienced artist. He is only 19 and has produced a great song. His voice takes my decsion only one way.

Making contact

We made contact with our artist asking permition to use his music on Twitter. My partner has a twiiter account and made contact through the social site and we quickly got a reply from him. He agreed to the use of his music and we straight away knew which song we could use.

Ed sheeran - Little bird (our choice)

We have decided to go with little bird and here is the song: