Target audience

The age group we are aiming at are the teens and early 20's. it has the upbeat style of music that doesnt bore. It already fits into what the teens listen to linking to a similar artist called jose gonzalez, who was hugely successful in the teens world. How we aim to direct the music video starts clearly with the age of the actors. The boy and girl are both late teens and wearing clothes that are in fashion with that age group. the things that they do within the story show the age they are, for example going to the arcade and bowling. They also do childish things like walking along walls, running towards parks and kicking eachothers bums. the artists himself is only 19 and you can tell it by his soft voice. The gender of the audience we aim foris female, as the song is soft and the voice quite high. The lyrics themselves are cute and about love which most young boys wouldnt be interested in. As you can see from this image Ed Sheeran himself is selling his own clotes line and you can see its meant for the age group we aim for as its the style of clothes you would expect to see teens wearing.