Thursday, 13 January 2011

Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Within the creation of my music video I have followed goodwin’s theory. Such as matching lyrics to visuals with feet, kissing and waking up next to youe. Goodwin believes this is apparent in every single music video.

Within my video we have generated a star image motif of feet. Feet are mentioned in the lyrics and we have included many low angle shots of the couple’s feet. I have also included it in the creation of the website and the CD cover. This image of the feet has been carried throughout our work and we have tried to include it as much as we could within the visuals of our video. I have followed the notion of looking with the dominance of eye line shots. Having used many hand held point of view shots it holds the theory set by Goodwin. I have followed the rule of matching typography throughout all three products with the text all being in white and the default font style on MS paint.

This flows throughout all our work with the video, website and CD cover. However the problem I face is with the creation of the products the texts have been stretched when trying to paste the image into set sizes for the CD cover and the website. I have followed the idea of fast cut montage in parts of my video, only increasing the speed of our cutting with the increase in tempo. The start of our video is in black and white and changed when the music came on the colour came back. So I began to continue the black and white theme through my website and through the CD cover in my first designs however the first draft my partner handed in was his own design and we considered the different options. We eventually decided to go back to the default colour setting on the camera and began to take screen grabs from the video to use in our other two products.

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