Evaluation 2

2. How effective is the combination of your main product and ancillary texts?

Image motifs-

At the start, when we had just begun to think of our star image motif we listened to the song a few times through to find a specific word or phrase that stands out. Our first decision was to go with 'strawberries taste like lips do' after filming but we couldn't go back and film because our actress was at uni and we couldn't get hold of her again.

So we went with the idea of feet, as in the lyrics another phrase was 'get our feet wet' and other links to feet throughout. We had plenty of low angle shots and shots of feet so in the editing process we began to use more shots of the feet to make that link. This was the start of our star image motif. We tried to include as much feet in our products as possible with the front cover of the Digipak and the main title being behind an image of the shoes our actor wore in the video. The images used are all from our video accept the one of the shoes that we took at a later date. With the idea of feet as our star image motif its quite a subtle one that you would only notice having watched the video more than once or looking across all three products. This i believe is a good thing as its not in your face with over used shots of feet and nothing else.

House colours -

Throughout the editing of our video there was the debate over three different options for the colouring through all three products. We made a questionnaire for which one the audience thought would work better and came back with the results for leaving the colour on the camera default, the original colours. We had to do some touching up here and there for the darker parts of the video as the colour and lighting were lost in the dark so we had to fix this by editing out the problem. We were starting to make everything in black and white with high exposure but as i said we changed our decision. You can see this with our first draft for the website i created. I went down the black and white route and started making the site. When we had our decision we scrapped that draft and started fresh with the original colouring. The colours we mostly stuck to were the pale bright colours. In the video it starts of really bright and pale and near the end it goes into the dark strong colourings from the arcade and station.

Brand identity -


Visible elements of a brand, such as colours, design, Star image motif and name, together identify the brand in the audience's mind. Its got to be the one thing that sticks in the audiences mind throughout all three products. I believe i have achieved this in the creation of our three products all having images of feet (our star image motif). The images used throughout all three pieces are all our own original images. With all the main titles in white as well to keep that continuity through the pieces.

Typography -

Throught the two back up pieces to my video the images were edited on the programme MS paint. So the text that we used was the default settings that were on the programme and we wanted something quite simple like the text used in the video. The other thing was we wanted the text colour for the title to be in white as it was in the video keeping it throughout.

Genre -

The genre of music Ed Sheeran fell under was 'Acoustic Folk' and his song that we chose i believe was less folk however. The acoustic genre of music is more often used for relationships and 'cute' videos. This is what we have done andwhat the audience has recognised as the genre. So i believe we were successful in hitting the genre.

Images used -

All of the images that we used were original images taken either from our filming or taken away from the filming. We didnt go out and take a load of images for our ancillary tasks as we did want to use screen prints from the video keeping the continuity and making it easier for the audience to link the pieces.