Florence and the Machine

Florence and the machine are really hitting it big with the public currently, and the way they do this is by perfectly aiming at their target audience. Florence and the machine's sound has been described as a combination of various genres, including rock and soul. The band are trying to aim for the teens with many different ways of getting thepublics attention. Every way the band presents themselves is important to attracting an audience going don to the way they dress. Firstly what attracts more of the female teen is the style of clothes worn. The main singer has put herself in the current fashion with the long dresses covered in flowers. Looking very much like a 'topshop girl' which does attract that audience. BBC played a large part in Florence and the Machine's rise to the top of the charts with the band's debut album 'Lungs' was released on 6th July 2009, and held the 2nd position for its first five weeks in the UK album chart.

There are main conventions for promotional websites for musicians/bands/artists. Basic parts or sections to a website that a user can interact with and use. Florence and the machine has images of the artists that you can download. A video of her music is also placed onto the opening page to promote her music and give a taster of her music. Many websites have promotional boxes for other websites, promoting their products on the artists website. The colours and and images have an old fashion feel to it. Breaking the norm for music these days, producing a different style of music in the actual sound but also the visual presentaion. The colours are quite dark which goes against the style of her music and usual presentation of what i would describe as a hippy look. But the the websites theme goes with her new album with the idea of Lungs with an actual lung that breathes. This really works well as it connects to her album and her music. What doesn't work about this website is that it aims to produce the best looking website, this takes up internet memory usage. So those using an old computer it would take a long time to load or might not be able to support the websites usage.