Eminem

Eminem has targeted his audience perfectly with his sound, image and everything about him. Eminem gained popularity rapidly in 1999 with his debut album, The Slim Shady. To many he is the best rapper ever with many number 1s to his name and grammy awards. What made his name was more his lyrics than anything with his lyrics talking of the real world and past experiences that many people could relate to. This attracted many followers because his lyrics were so strong. His hard life as a child mainly to do with his relationship with his father. His image is that what many would call a 'chav', a popular culture coming into the current world today. The big baggy tracksuits and flat caps are becoming increasingly popular. B-boys and DJs represent the life of lower class people and links many to his words.

Eminem has marketed himself extremely successfully. He has starred in a film called 8 mile. The film is based on Eminem's life, he grew up in a poor Detroit neighborhood and followed his dream of rap stardom. The movie got very good reviews as Eminem turned out to be a surprisingly good actor. Since then it has snow balled and his songs have been used in many films and in promotional videos. A recent example is the new call of duty game, which his song has been used to help promote the game. It is a song from his new album 'recovery' , the song is called 'wont back down'.