Goodwin’s Theory is based on 8 main principles:
-Links between Lyrics and Visuals
-Links between Music and Visuals (Complimentary, Contradicting or Amplification)
-Genre characteristics
-Intertextual reference
-Notions of Looking (objectification of women)
-Voyeurism (direct gaze, other people looking at artist, insight into artists life, screens and mirrors)
-Demands of the Record Label (representation of the artist)
-Performance based, Narrative based or Concept based music videos
Lyrics and visuals:
Goodwin suggests that the written lyrics will link to the visuals on screen. Visuals will reinforce what the lyrics are trying to say. An example of this is within the Griminal – Invincible music video. The lyrics are telling the story of a boy and girl in love, using personal terms about a relationship such as “we” and “us”. This is emphasised further on screen by the couple sharing an intimate moment. Finally the lyrics lead up to the word “love” on screen this is followed up by the ring reading love and the way the couple are together on screen, in love.
Genre Characteristics:
These are depicted as the certain traits associated with a particular music genre. For example a rock video usually have a video with the band performing live on stage, Greenday does this alot with their music. For grime music it shows the strongest culture visually more than other genres
of music. The typical grime video’s you would expect them to have the strong culture that has a narrative based story, with hoods and ‘urban’ clothing, a trait of many grime songs is
to perceive the artist as if he/she is just writing the music. Eminem is an global icon ringing this culture to the wold within his lyrics style of clothing and the visual within his music videos. He appears hooded and in run down back alleys, typical of this culture.
-Links between Lyrics and Visuals
-Links between Music and Visuals (Complimentary, Contradicting or Amplification)
-Genre characteristics
-Intertextual reference
-Notions of Looking (objectification of women)
-Voyeurism (direct gaze, other people looking at artist, insight into artists life, screens and mirrors)
-Demands of the Record Label (representation of the artist)
-Performance based, Narrative based or Concept based music videos
Lyrics and visuals:
Goodwin suggests that the written lyrics will link to the visuals on screen. Visuals will reinforce what the lyrics are trying to say. An example of this is within the Griminal – Invincible music video. The lyrics are telling the story of a boy and girl in love, using personal terms about a relationship such as “we” and “us”. This is emphasised further on screen by the couple sharing an intimate moment. Finally the lyrics lead up to the word “love” on screen this is followed up by the ring reading love and the way the couple are together on screen, in love.
Genre Characteristics:
These are depicted as the certain traits associated with a particular music genre. For example a rock video usually have a video with the band performing live on stage, Greenday does this alot with their music. For grime music it shows the strongest culture visually more than other genres
of music. The typical grime video’s you would expect them to have the strong culture that has a narrative based story, with hoods and ‘urban’ clothing, a trait of many grime songs is
to perceive the artist as if he/she is just writing the music. Eminem is an global icon ringing this culture to the wold within his lyrics style of clothing and the visual within his music videos. He appears hooded and in run down back alleys, typical of this culture.Notions of looking:
Notions of looking plays on the idea of gaze and the way someone in particular is seen by us as the audience. For example, the stereotypes of women in music video’s are often presented according to Goodwin as objects. Notions of looking however is not just restricted to women
, it may also represent men in a particular way such as controlling or violent as cheats etc. Looking directly or indirectly at the camera is an obvious form of this and an example of this is 'Pink-who knew'.
, it may also represent men in a particular way such as controlling or violent as cheats etc. Looking directly or indirectly at the camera is an obvious form of this and an example of this is 'Pink-who knew'.
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